| #13830418 in Books | 2004-08 | Original language:English | 9.25 x6.25 x.75l,1.10 | File type: PDF | 187 pages|
This book considers the importance of market orientation and corporate culture on business performance. By avoiding a focus on a specific market orientation scale, the author adopts a multifaceted view of the concept to make the scale more representative of market-orientated activities. Similarly, the performance measurements are based on a multidimensional view of financial and non-financial indicators. A new performance indicator, global presence, is utilized to examin...
You can specify the type of files you want, for your gadget.Market Orientation, Corporate Culture and Business Performance | Satyendra Singh.Not only was the story interesting, engaging and relatable, it also teaches lessons.
