[PDF.52bg] Shop America: Mid-Century Storefront Design, 1938-1950 (English, German and French Edition)

Shop America: Mid-Century Storefront Design, 1938-1950 (English, German and French Edition)

[PDF.gl23] Shop America: Mid-Century Storefront Design, 1938-1950 (English, German and French Edition)

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 | #1183922 in Books |  Taschen |  2007-03-12 | Original language:German, English, French | PDF # 1 |  13.68 x1.31 x10.71l,4.76 | File type: PDF | 246 pages

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||8 of 8 people found the following review helpful.| American Business Embraces Modernism|By Marco Antonio Abarca|In the midst of the Great Depression, American Business adopted an American form of modernism that heralded a new age of technology and progress. This period of design history is sometimes called, "Machine Age", "Streamline Modern" or "Midcentury Modern." This belief in the spirit of progress can be seen in almost a|From the Publisher|The editor: Jim Heimann is Executive Editor for TASCHEN America in Los Angeles and the author of numerous books on architecture, popular culture, and Hollywood history including TASCHEN's bestselling All-American Ads series.|

Window shopping In postwar America, everything pointed to a bright, shiny future. Sheer optimism and opulence informed everything from automobile design to architecture, infusing design with larger-than-life planes and curves. Storefront design of the era is particularly indicative of this phenomenon, incarnated here in an extensive collection of hand-illustrated shop window designs from 1938 to 1950. These spectacular, often grandiose plans for grocery stores, shoe...

You easily download any file type for your device.Shop America: Mid-Century Storefront Design, 1938-1950 (English, German and French Edition)   |  Steven Heller. I was recommended this book by a dear friend of mine.

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